Let's talk about Headshots and Personal Branding today.
If you are a portrait photographer who wants to branch out, a newcomer to people photography, or an enthusiast looking for guidance and inspiration — our neat lighting sets will prove helpful.
A. Portraits vs. Headshots — The Differences
First, a quick rundown about the difference between portraiture and headshots.
B. Corporate Headshots
Corporate Headshots — Studio are used for business and professional purposes, such as on a company's website or in marketing materials. They are formal and conservative in style and feature a plain background.
Corporate Headshots — On-Location consider a setup in the subject's workplace or a location relevant to their industry for a more personalized and unique look. The work area or location should reflect their sector, such as a law office, store, or construction site. Plus, you still have the chance to shoot traditional headshots at the same time as an add-on.
C. Personal Branding Shoots
Personal branding images convey the individual's brand and story through visual imagery.
Personal branding images can include traditional headshots, full-body shots, lifestyle images, and images featuring props or specific settings that showcase the individual's brand.
Personal branding imagery is more creative and expressive than corporate headshots.
D. Taking the Tour — How to Use the Set Files
Download the practice sets here.
Have fun trying it out,
Dan from elixxier
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